28 Black stands for premium - in the sense of premium not being a label but rather the highest ambition to do things differently and better.
28 Black is the first natural energy drink on the basis of the açaí berry. As such, it stands for a new generation of energy drinks. Rejecting taurine as well as artificial flavors, artificial colors, and preservatives, 28 Black does not taste synthetic but natural.
28 Black Sugarfree is the light version of 28 Black, only 5 calories, zero sugar, sweetened with Stevia.